Wednesday, February 22, 2012

The Australian Baby Friendly Health Initiative – NEW WEBSITE - now live!

You are invited to visit to hear an introduction by Tara Moss the UNICEF Australia Patron for Breastfeeding and BFHI. You can also view short clips from the new BFHI DVD about each of the Ten Steps to Successful Breastfeeding.

The website includes information about why and how your facility can ‘Go Baby Friendly’ and a list of Baby Friendly accredited hospitals in Australia.

Launch Special! The first 50 people to subscribe as a Baby Friendly Supporter will receive a copy of the new BFHI DVD signed by Tara Moss. The DVD is due to be launched in May 2012.

Seeking Testimonials: If you, or someone you know, has a Baby Friendly story or photo and are happy to share this on the website, please contact the BFHI Manager, Rachel Ford, on 1300 360 480 or We are particularly interested in stories about working or birthing in a Baby Friendly hospital, undergoing Baby Friendly accreditation, or what Baby Friendly means to you.

A big thank you to UNICEF Australia for the hours of work and consultation that went into designing and developing the website, in particular the careful sourcing of all the fabulous images! Thanks also to the BFHI National Advisory Committee for their contributions and advice.
Ann Kinnear
Executive Officer
Australian College of Midwives

Saturday, February 11, 2012


Our family has welcomed a beautiful little girl, Amélie Grace, who was born to Miriam and Neville yesterday.

Those who have the privilege of observing the work of birth will marvel at the miracles that are repeated over and over again. Here's a picture of the miracle of the newborn baby searching for, and finding, the breast. We call it the breast crawl. It's awesome!