I have often pondered this question, how to promote midwifery.
Although midwifery is my livelihood, promotion of midwifery goes way beyond making a living and paying the bills.
I have used colours and fonts that are consistent with the official Medicare signage and posters. (unfortunately the quality of my printer's colours atm is not very good) The colours and font should elicit a recognition response from the general community. The fact that a midwife can offer Medicare rebates will be 'NEWS' to many in the community.
The key message is: "protecting the wellbeing of mother and child". This is foundational to midwifery, and to the provision of expert primary maternity services in communities.
Another new initiative on my part is to start up a facebook group, which I have named 'villagemidwife'. I do not particularly enjoy facebook, and its reliance on thumbs up 'like' votes about anything that is posted. However, I am conscious that facebook is the social medium used by many young women of childbearing age, and therefore important.
For the record, other facebook professional groups that I belong to are:
breech birth ANZ
graduate certificate of midwifery at Flinders
Australian College of Midwives
Thankyou for your comments.