Sunday, January 13, 2013

how to promote midwifery?

I have often pondered this question, how to promote midwifery. 

Although midwifery is my livelihood, promotion of midwifery goes way beyond making a living and paying the bills.

Today I have drafted this sign, through which I hope to promote midwifery.  Although this sign has my contact phone number, my intention is to provide this as a template for other Medicare-participating midwives.

I have used colours and fonts that are consistent with the official Medicare signage and posters.  (unfortunately the quality of my printer's colours atm is not very good)  The colours and font should elicit a recognition response from the general community.  The fact that a midwife can offer Medicare rebates will be 'NEWS' to many in the community.

The key message is: "protecting the wellbeing of mother and child".  This is foundational to midwifery, and to the provision of expert primary maternity services in communities.

Another new initiative on my part is to start up a facebook group, which I have named 'villagemidwife'.  I do not particularly enjoy facebook, and its reliance on thumbs up 'like' votes about anything that is posted.  However, I am conscious that facebook is the social medium used by many young women of childbearing age, and therefore important.

For the record, other facebook professional groups that I belong to are:
breech birth ANZ
eligible midwives
graduate certificate of midwifery at Flinders
Australian College of Midwives

Thankyou for your comments.


Denise Hynd said...

Dear Joy
'Primary Maternity Care" in NZ means birth at home or in Birth Centrewith the midwife of your choice.
Please explain what the term means in Australia today?
Thank you

Joy Johnston said...

Hello Denise.
My use of the word 'primary' in "the provision of expert primary maternity services in communities" simply refers to basic maternity care through the pregnancy, birth, and postnatal continuum - which is within the scope of any midwife.
By comparison, 'specialist' maternity services are more complex and are provided by teams of doctors, midwives, nurses, and others.